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Seriously, who is writing these Gilt preview blurbs?

I mean:

It’s the height of summer, we know this. But it won’t always be summer, you know this. Soon enough it will be winter, a fell wind shall blow and you’ll need Belstaff’s jackets, which use natural fibers to create impenetrable barriers against nature. Like a squirrel saving acorns, get your Belstaff today and stay happy tomorrow.

And this:

Though many have tried, none have perfected the lived-in look of Diesel’s denim. From the light-blue bootcut to the blue of a darker hue in the straight-legs, Diesel’s clothes recall the wide open sky of Tuscany and the motorino whine of Milan. Vibrant and unapologetically stylish, Diesel brings the Italy of crowded cobblestoned piazza to your closet.

I’ve stopped checking Gilt daily but today they had Belstaff and Shipley & Halmos, so I figured I’d take a look. But then I read these write-ups. Fuck the sales - I’ll be on everyday at 8:55 just to read these hilarious bits. (I guess that also means their marketing attempt worked…)



June 23, 2010, 9:11am   Comments

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